SoDo Maker Studio
This project reimagines REI Co-Op’s SoDo workspace as a dynamic bridge between the city and the outdoors, aligning with the brand’s raw, authentic spirit. With a lean budget, the design strategy focused on high-impact, low-cost solutions that embrace industrial authenticity while fostering creativity and collaboration. Inspired by the Pacific Northwest landscape, the space integrates natural materials, strategic lighting, and flexible work zones to support REI’s innovation and community-driven mission. A central “compass” layout enhances connectivity between teams, facilitating cross-disciplinary synergy in a setting that feels both rugged and refined.